Slack bots12/30/2023 ![]() Helping Slack thrive through evangelization can also bring opportunities to collaborate, or even be featured by Slack. I created SlackStack.io as one “startup side project”, and the response was really amazing, including a feature in TheNextWeb. When we started out, the concept of Slack bots was at an early stage, so part of the job was evangelization around slack bots to help create the market. ![]() First, it helps you be seen as a thought leader in the “Slack Bot” industry, and can help generate free PR, as long as you are being useful to people. I also think Slack-related content marketing can help bring visibility to your Slack bot and recruit more teams, for a few reasons. Marwann Al Saadi (behind, previously at ) confirms this message and goes deeper: I’m a big fan of Medium as well, but we like to have full control of our content and audience, and we didn’t feel Medium allowed for any customization. While Alyx prefers Medium, we ended up hosting our blog on WordPress. Make it easy for everyone involved to understand the bot’s value add and easy for the target user to share info about the bot with the Slack admin. So it’s best to appeal to the Slack users within your target demographic and as a call to action have those users ask the Slack administrator to add your bot to their team. the developers, the sales folks, the managers, etc.) The tricky part is how you convert a slack team when the admin of the team might not be your target users within each team. I would also figure exactly who will be using your Slack bot within each Slack team since you can apply marketing methods directly at that type of person (i.e. I would suggest publishing your own Medium articles around what you’re building and the experiences you’ve had in iterating on your product so that others will share your writing and raise awareness overall. ![]() Once you prepare material and share it with others, not only do you start promoting your brand, but you build a community tied to your product.Īlyx Baldwin, cofounder and CTO at also advises that you start publishing: I found this useful and exciting - while looking for insights to share, you may find something really valuable to your product. While working on your bot, don’t just think about development and deployment, be proactive and communicate your bot’s value with your target audience and the Slack community. There is a great article by Robert Hopman covering this topic, which also covers other aspects of attracting customers to your Slack bot. In addition to establishing contact with your target audience, you may want to reach out to influencers and talk with them about getting their feedback, help, or just to get to know the community better. Let users refer their friends and professional connections, gamify / incentivize the referral program Show the value of your bot easily via a free demos / trials (but be upfront about costs down the line). Get known in the community you are targeting, via reddit, Product Hunt, GrowthHackers, Hacker News, etc.
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